art direction

Beter goed gestolen, dan slecht bedacht

If you don’t know where you’re going, chances are you’ll end up some place else. That’s why every campaign or brand I work on starts with art direction. You know, pointing in the right… You get it.


The aim: to tickle your audience’s fancy. Speaking of which: who is this audience? Where are they? What do they spend their money on? First, we find answers, then we move onto good ideas that won’t be anything like the competition’s.


What you need, where it all starts from, is a concept. I’ll get you one of those before working out all the shapes it fits into: a brand name that sticks, a ballsy baseline, imagery worth tacking to billboards and so on.


“Branding is the process of connecting good strategy with good creativity.”
– Marty Neumeier


“If no one hates it, no one really loves it.”
– Jessica Walsh

Sometimes, good design starts with philosophical questions, like ‘who are you’. Actually, forget ‘sometimes’. It’s always. To find out what your brand really is about and tell that same story through all possible channels, it’s all about answering the hard questions first. Who you are, what you stand for and why you matter.


From these answers, we’ll distil your brand values, determine your strategy and build your brand. If that sounds serious, it’s because it is. This, right here, will be the basis for your every move.


It’s the beginning of a mood board, that leads to a logo and will develop into a whole brand. Something you can print on T-shirts and gift wrap ribbons. Something you can be proud of. To get you there, count on the beaver’s critical mind and good taste—a combo that never fails to make a splash.

graphic design

If content is king, it should dress accordingly

So you need a face. Not an actual face, but a face nonetheless. The right look and a matching voice to tell the right story. In other words: dam good graphic design.


From your brochures to your life story in a book, I’ll find the colours, shapes and fonts that fit your visual identity. Count on the beaver for clean compositions and tight font formations. Because if you want my thoughts on the latter: there’s nothing quite like a letter to translate that tone of voice of yours into an on-point design.


One thing about beavers: they don’t let go. So once the designs are finalised, I won’t leave you hanging. I’ll be on the phone with printers and website builders to make sure they get it right, down to the last detail. My pleasure.