about

If we’re going to work together, you should get to know me and what I stand for.

howdy
I’m michael

Nice meeting you! I’m a freelance designer, and I do graphicz — with a z.
I’ll tell your story in shapes, fonts and colours, but not before digging deep into what it is you’ve got to say.
Like any good beaver building a dam, first I’ll strategise, then I’ll visualise.

what floats my boat

  • my son Oskar
  • • (interior)design
  • • cool friends
  • • spot-on typography
  • • crazy family
  • • sneakers
  • • snowboarding
  • • traveling
  • vinyl digging
  • • yummy food
  • • colours
  • • running in the fields
  • • partying like there is no tomorrow
  • • jeux de boules
  • • cats ‘n dogs
  • festivals
  • • cacti
  • • flea markets
  • • sunny days
  • • smell of freshly cut wood in the morning

how we roll

Everything – and I mean everything – starts with a great idea.
Work it out the smart way and you’re golden.

For that, an on-point strategy is really important: good market knowledge coupled with a feel for contemporary trends and appropriate art direction. The result is dam(n) fine craftmanship translated into spot-on branding and fresh graphic design, in which typography and colours play an important role.

 

And because you can’t do everything yourself, I’ve built up a nice network in the last ten years, going from illustration, copywriting, 3D, interior design, photography, animation, marketing, to web and social.

 

To achieve the main goal: a satisfied client and a nicely delivered project that stands the test of time. Still not convinced? Check out the Beaver’s way…

the beaver’s way

1

We go for ice cream, coffee or beer. Anything to sharpen the sense while I listen to you.

2

I ask questions — a lot of them — and find out exactly what it is that floats your boat.

3

I dive into the research and come up with a moodboard, two concepts and a series of derivatives for you to ponder.

4

You do your pondering and give me feedback, not speedback.

5

Ah, now for the fun stuff. It’s creation time and I get into some dam(n) nice design.

6

You get two logo options and two rounds of adjustment until we get it just right.

7

Finalisation = high fives all over.

clients I’ve worked for

  • De Morgen
  • • De Redactie
  • • Canvas
  • • één
  • • Groen
  • • MNM
  • • Stubru
  • • Woestijnvis
  • • Stad Leuven
  • • Stad Mechelen
  • • KBC
  • • Huawei
  • imec
  • • Kulturama
  • • Lannoo
  • • de Bijloke
  • • 30CC
  • • Leuven in Scène
  • • Hungaria
  • • de chinezen
  • • Roularta
  • • AG Insurance
  • Club Silo
  • • Unizo
  • • Flanders House NYC & London
  • • Horst Festival
  • • Century21
  • • Belgian Association of Marketing
  • • Nikon
  • • De Hoorn