about
If we’re going to work together, you should get to know me and what I stand for.
howdy
I’m michael
Nice meeting you! I’m a freelance designer, and I do graphicz — with a z.
I’ll tell your story in shapes, fonts and colours, but not before digging deep into what it is you’ve got to say.
Like any good beaver building a dam, first I’ll strategise, then I’ll visualise.
what floats my boat
- my son Oskar
- • (interior)design
- • cool friends
- • spot-on typography
- • crazy family
- • sneakers
- • snowboarding
- • traveling
- vinyl digging
- • yummy food
- • colours
- • running in the fields
- • partying like there is no tomorrow
- • jeux de boules
- • cats ‘n dogs
- festivals
- • cacti
- • flea markets
- • sunny days
- • smell of freshly cut wood in the morning
how we roll
Everything – and I mean everything – starts with a great idea.
Work it out the smart way and you’re golden.
For that, an on-point strategy is really important: good market knowledge coupled with a feel for contemporary trends and appropriate art direction. The result is dam(n) fine craftmanship translated into spot-on branding and fresh graphic design, in which typography and colours play an important role.
And because you can’t do everything yourself, I’ve built up a nice network in the last ten years, going from illustration, copywriting, 3D, interior design, photography, animation, marketing, to web and social.
To achieve the main goal: a satisfied client and a nicely delivered project that stands the test of time. Still not convinced? Check out the Beaver’s way…
the beaver’s way
1
We go for ice cream, coffee or beer. Anything to sharpen the sense while I listen to you.
2
I ask questions — a lot of them — and find out exactly what it is that floats your boat.
3
I dive into the research and come up with a moodboard, two concepts and a series of derivatives for you to ponder.
4
You do your pondering and give me feedback, not speedback.
5
Ah, now for the fun stuff. It’s creation time and I get into some dam(n) nice design.
6
You get two logo options and two rounds of adjustment until we get it just right.
7
Finalisation = high fives all over.
clients I’ve worked for
- De Morgen
- • De Redactie
- • Canvas
- • één
- • Groen
- • MNM
- • Stubru
- • Woestijnvis
- • Stad Leuven
- • Stad Mechelen
- • KBC
- • Huawei
- imec
- • Kulturama
- • Lannoo
- • de Bijloke
- • 30CC
- • Leuven in Scène
- • Hungaria
- • de chinezen
- • Roularta
- • AG Insurance
- Club Silo
- • Unizo
- • Flanders House NYC & London
- • Horst Festival
- • Century21
- • Belgian Association of Marketing
- • Nikon
- • De Hoorn